Voice Activated Search Matures
By 2020, it’s expected that 50 percent of all searches will be voice searches, and by 2022, voice commerce sales will reach $40 billion. Next year, consumers will be able to do more in search with their voice, and mobile marketers should be prepared for voice activated
search advertising. User interface platforms will become the new battleground for marketers (Alexa v Google Home, Siri, Bigsby).
As search engines grow more and more sensitive to user intent, it becomes increasingly vital that advertisers tag every image, video and piece of content appropriately with meta descriptions and alt-text. Search engines use these bits of information to promptly categorize and serve up content to users. Without them, marketers will lose traffic—more so in 2019.